THE TEAM

Senior by design

Hybrid AI was built by industry leaders who have lived inside ERP implementations for over two decades.

Steven Ellis

Co-founder, CEO
25 years in ERP. Eight years leading ERP at a global medtech business with 1,500 employees. Deep SAP and Microsoft Dynamics experience. Built the 265-step methodology.

Tom Marshall

Co-founder, Director
10+ years of commercial experience across the Microsoft Dynamics 365 Business Central ecosystem, including growing a BC practice from 3 to 23 people over four years. Co-Founded Hybrid AI Solutions in 2026.

Glen Robinson

AI Readiness Lead
Known as the National Technology Officer at Microsoft UK. Author of the AI Readiness Workshop and Copilot adoption programme. Major public sector contracts.
10+ years in finance across fintech, startups and social impact. Most recently CFO at UnderPinned. Earlier finance roles at Kiva, EFTA and Right To Play.
Founder of Tramlines, a leading AI infrastructure firm. Originator of Hybrid AI Solutions. Spotted that Microsoft Business Central implementations were broken before anyone else built a company around fixing it.

Andrew Winters

Advisor
A highly experienced technology leader. Over 25 years of experience at PwC and Deloitte as a managing partner in their Technology & Digital advisory practice, and as the Chief Information Security Officer, Chief Privacy and AI Governance Officer and Chief Operating Officer of NEOM's Technology and Digital subsidiary.

Craig Donaldson

Advisor
Craig is best known as the founding CEO of Metro Bank, the first new high street UK bank to be granted a licence in over a century, a pivotal moment that catalysed the broader rise of challenger banks. Over a decade as CEO, Craig took Metro Bank from concept to reality, navigating the complex authorisation process, leading a successful £1.6bn IPO onto the FTSE 250, raising over £1bn in total equity, and building a bank with more than £20bn in assets, 4,500 colleagues, and over 2.5 million customers.
Built by people who needed this to exist.

Senior, by design.

10+ years on every consultant. Industry average is 6. Only seniors on client work.

Backed properly.

Invested in and backed by Tramlines, a leading AI infrastructure firm offering operational support.

Built on a method.

Two decades of senior Business Central delivery, codified into a proprietary 265-step framework. Every implementation runs through it.

Want to work with us?

You'd own real implementations from day one.